Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the One-Time PM's Attempt for Make America Great Again

The former UK leader, launched the inaugural episode of her online program with a vow to reveal "malicious actors" striving to bring down Britain, the US and Europe. She explained she would lay bare how an "global web of progressives function to undermine democracy and the electorate's mandate."

"Our focus will be on the Maga phenomenon and see how it can be achieved in Britain," Truss declared. "We'll be talking to the key figures of the Make America Great Again campaign."

Before the series premiere, there was one particularly enthusiastic supporter. "This marks the start of a sort of transformation," said veteran reporter John Solomon. His Just the News will carry the ex-PM's new podcasts.

Building Connections in the Conservative Media Landscape

British fellow travellers, such as a pro-Reform adviser, played a role in her launch the her new show. The setup is competent, if somewhat rudimentary. The show has attracted ten thousand followers in her initial seven days and her debut had sixty-seven thousand views across the same period.

It is a humble beginning, but in making common cause with the journalist, the former PM is being thrust into a well-developed right-wing media network producing and amplifying pro-Trump narratives. Key fixations involve alleged censorship by the established press and a aim to dismantle a shadowy government apparatus – which the ex-PM holds responsible for the abrupt termination of her short and troubled leadership.

"Just the News is not famous past the Maga world, but it does have gravitas there, largely because of its founder, who provides analysis on pro-Trump shows like Steve Bannon's War Room and has even spoken with Donald Trump," commented Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Contentious Ally

The former PM's foray to bring the pro-Trump media model to the UK has drawn her nearer to contentious individuals such as the journalist.

He founded Just the News following backlash following accusations of circulating misleading narratives about Biden's anti-corruption work in Ukraine, as well as contentious articles about one-time diplomat to that country.

These allegations were amplified across the pro-Trump outlets, with the journalist featuring as a common interviewee on the prominent Fox News show. Donald Trump endorsed his stories.

He wrote the allegations regarding Ukraine in a set of articles for the political newspaper the political newspaper, where he had already been re-labelled as a columnist after colleagues complained about his work. His narratives were central in Trump's demand for the Ukrainian government to look into the Biden family in 2019. This pressure led to impeachment charges targeting Donald Trump. Senators later found not guilty the then-president.

Weeks after he exited the newspaper in autumn 2019, the news organization revealed it was conducting a examination of his columns about Ukrainian matters. It determined Solomon had cited untrustworthy contacts and noted he "did not disclose key facts about key Ukrainian sources, such as the detail that they had been charged or were the subject of inquiries."

Entering the Ecosystem

Solomon's own broadcast spots are a example of the political media environment Truss is entering. He discussed his endorsement of Truss's project on a program he presents on the conservative cable network, a political media platform that is home to the conservative firebrand Steve Bannon and on which commentator Tucker Carlson also is seen. The ex-PM has already interviewed Steve Bannon on an early episode.

Through her association with this media figure, the former leader has become a minor player in a broader ecosystem of conservative media outlets that often share and promote one another's material.

Solomon's own broadcasts have often featured individuals such as Mike Benz, a rightwing influencer whose arguments against USAID was cited by the X owner as reasoning behind closing the government body.

An International Strategy

While Truss's stilted style and political travails have been mocked within the UK, a number of stateside commentators do not dismiss her bid to rebrand as a UK offshoot of the Make America Great Again press.

"You have to take people like Truss seriously, despite the fact that you may not want to take them literally," commented a former Biden White House aide, who served in the Obama White House.

"You saw how in 2024 Donald Trump utilized that media network to disseminate his views. Without a doubt that ecosystem transmits and affects conversation overseas. It appears quite apparent to me that the environment in the Britain are comparable to what permitted this parallel press sphere to flourish here."

Alan Finlayson, said the internet-based conservative network was already making its presence felt in the United Kingdom.

"The internet is borderless," he said. "There's a kind milieu within which ideas travel – sometimes appearing in harsh versions and sometimes less so – but which is connected."

The academic said the growth of the internet-based right wing in the United Kingdom recently meant the "possibility to have a larger effect is significant."

Global Goals

"Both Truss and the Reform UK leader not long ago were featured at the CPAC, where I watched as they echoed pro-Trump themes before the {king of Maga|

Michelle Torres
Michelle Torres

A cultural historian and writer passionate about documenting UK arts and heritage through engaging narratives and research.